JOONAS ALANENPÄÄ
Back to Projects
[ Esports Branding ]

Botnia Vikings

RoleBrand Identity & Visual Design
ClientBotnia Vikings Esports
Tech & Tools
[Photoshop][Illustrator][Figma][Brand Guidelines]

[ The Brief ]

Build a cohesive visual identity for Botnia Vikings, a Finnish esports organization — covering logo, social media templates, typography, and brand guidelines. The identity had to feel competitive and professional while reflecting a distinct Nordic edge.

Botnia Vikings Logo

Brand Guidelines & Social Assets

The deliverables established a consistent visual language across all touchpoints — from match-day announcements to stream overlays. A strict color palette and typography system kept every asset instantly recognizable as Botnia Vikings.

[ Banner Design ]

Banner design

[ Victory Screen ]

Victory Screen template

[ Colour Palette ]

Color palette

[ Typography ]

Typography selection

[ Team Roster Graphic ]

Team Roster Graphic

[ Banner ]

Banner asset

[ Twitter ]

Twitter asset

[ YouTube ]

YouTube asset

[ Discord ]

Discord asset
"The guidelines gave the team's social presence a professional, unified look — reducing production time for new assets and making Botnia Vikings immediately distinguishable across platforms."