JoonasAlanenpää

Products · Interfaces · Games
Helsinki, FI

ArchiveProject 10 / 10Brand

Botnia Vikings

A cohesive visual identity for Botnia Vikings, a Finnish esports organization: logo, social media templates, typography and brand guidelines.

Role
Brand Identity & Visual Design
Year
To add
Context
Botnia Vikings Esports
Client
Botnia Vikings Esports
Tools
Photoshop, Illustrator, Figma, Brand guidelines
Botnia Vikings banner

[01] Brief

Build a cohesive visual identity for Botnia Vikings, a Finnish esports organization, covering logo, social media templates, typography and brand guidelines. The identity had to feel competitive and professional while reflecting a distinct Nordic edge.

Botnia Vikings logo
Fig. 01

[02] Guidelines

One visual language across every touchpoint.

The deliverables established a consistent visual language from match-day announcements to stream overlays. A strict colour palette and typography system kept every asset instantly recognizable as Botnia Vikings.

Banner design
Fig. 02Banner
Victory screen template
Fig. 03Victory screen
Colour palette
Fig. 04Colour palette
Typography selection
Fig. 05Typography
Game-day graphic: Botnia Vikings versus Eagles
Fig. 06Game-day graphic
Banner asset
Fig. 07Banner
Twitter asset
Fig. 08Twitter
YouTube asset
Fig. 09YouTube
Discord asset
Fig. 10Discord

The guidelines gave the team's social presence a professional, unified look, reducing production time for new assets and making Botnia Vikings immediately distinguishable across platforms.