ArchiveProject 06 / 10UX/UI
Sustainably Yours
A UI/UX project addressing fashion's environmental impact: a platform that makes brand sustainability transparent and motivates people to donate and recycle clothes.
[01] Problem
The fashion industry contributes 10% of global carbon emissions yet hides its practices behind sustainability marketing. Consumers discard clothes after an average of 7 wears, and 66% end up in landfills. The challenge: build a platform that makes brand sustainability transparent and actionable, and motivates consumers to donate and recycle.
[02] Research
Literature research and surveys among young adults in Singapore.
The fashion industry lacks transparency in sustainability practices, with over 90% of companies not disclosing essential processes. In the U.S., individuals discard 37 kg of clothes annually, with 66% ending up in landfills, typically after only 7 wears.
Surveys targeting people aged 15–24 revealed that 51.6% discard clothing, and only 4% is recycled in Singapore. Barriers to recycling include a lack of convenient options (82.4%), uncertainty about processes (58.8%) and concerns about transparency (61.8%).
[03] Target users
Three user groups with distinct motivations, each requiring a different entry point into the platform.
- 01
Primary
Two distinct groups: those interested in donations but not sustainability rankings, and those interested in rankings but not donations.
- 02
Secondary
Interested in both rankings and donations: in-depth statistics and community engagement through brand reviews.
- 03
Supplemental
Non-interested users. The platform aims to influence positive change even among those initially uninterested.
[04] Prototyping
From whiteboard to Figma, tested after every round.
We designed and tested three core flows: donating clothes, searching sustainability ratings and receiving rewards. Testing after each prototype revealed user preferences, behaviours and expectations, and the iterative process let us refine the app based on feedback.
The first round (sustainability rating awareness and donation behaviour) led to clearer feedback and simpler user journeys. The second round assessed usability with Useberry across personas, reaching a System Usability Score of 79.8.
[05] Results
After two rounds of testing and iteration the final product received top marks. My primary responsibilities were leading the prototyping process and deriving insights from evaluation data.
- System Usability Score
- 79.8
- User flows designed
- 3
- Testing rounds
- 2×
